A team from recycling not-for-profit, Every Can Counts, is taking part in Red Bull’s famous Soapbox Race this weekend.
The four-person crew have designed and built a recycling-themed soapbox to take on the course in front of thousands of spectators at London’s Alexandra Palace.
Inspired by a classic VW Beetle and incorporating recycled cans into the engine detail, Every Can Counts’ design will take on 59 other teams in the hope of setting the fastest time and impressing the judges, while also raising awareness of the importance of recycling.
Canzee, Every Can Counts’ mascot made from 400 recycled drink cans, will make a special appearance as the driver of the soapbox.
By participating, Every Can Counts says it wants to inspire the public to dispose of their drink cans correctly, with a team of ambassadors onsite to engage attendees and highlight the recyclability of cans and the value of aluminium as a material.
Commenting on the race, Chris Latham-Warde, programme manager for Every Can Counts, said: “This is our third time competing in the Red Bull Soapbox race and every year, the team get more and more excited.”
“Every can recycled could be back on sale as a brand new can in as little as 60 days – and this cycle can continue forever thanks to the infinite recyclability of aluminium. Therefore, every can really does count, including at events like the Soapbox race.”
Every Can Counts is a unique partnership among drink can manufacturers, drink can fillers, and the wider recycling industry, with the goal of achieving a 100% recycling rate for drink cans.