PUMA announces “first of its kind” sustainable fashion conference


Live from London and available to stream around the world, Puma says Conference of the People will place the voices of Gen Z front and centre so that those most impacted by today’s climate decisions can influence those making them.

Actress, model and activist Cara Delevingne will host Conference of the People, powered by PUMA, alongside PUMA CEO Bjørn Gulden, and PUMA CSO Anne-Laure Descours.

The clothing brand says the event is a space for the industry to come together, alongside Gen Z, to discuss sustainable fashion solutions on September 6th.

PUMA says the conference is a first of its kind and will create an environment for PUMA’s industry peers, activists, NGOs, experts, ambassadors, and consumers to come together and discuss solutions for some of the fashion industry’s most pressing sustainability challenges whilst amplifying the of voices of young people across the world.

At the United Nations, they call it Conference of the Parties, we call it Conference of the People.

To be announced in the coming weeks, PUMA says it is compiling panels that will feature some of the most prominent voices in sustainable fashion along with recognisable “famous faces”. Topics for discussion include tackling waste, using more sustainable materials, impacting climate change, and finding ways for the industry to collaborate to achieve results sooner.

Earlier this year, PUMA announced that it had reduced its carbon emissions between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), it says this is despite strong sales growth in the same period. By 2025, PUMA aims to make nine out of 10 products with more sustainable materials.

The company was the most sustainable brand in the industry according to the latest ranking by Business of Fashion, which analysed the 30 largest companies in the fashion business.

Conference of the People will start on September 6 at 12pm BST (1pm CET, 7 am ET) and the livestream of the event is free to access for all.

CEO of PUMA, Bjørn Gulden, said: “We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future.

“At the United Nations, they call it Conference of the Parties, we call it Conference of the People.”

Host of the event, Cara Delevingne, said: “Together with PUMA, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale.

“It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management, and biodiversity.”

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