Recover has signed a multi-year agreement with H&M to support the integration of its recycled cotton fibre, RCotton, for use in H&M’s products.
Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.
Commenting on the agreement, Ulf Krigsman, Head of Material & Components at H&M, said: “At H&M Group, we want to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value.”
“To increase the availability and affordability of recycled and sustainably sourced materials, we invest in, test, and scale innovative solutions and infrastructure.”
“Recover’s expertise and proven ability to deliver recycled cotton at commercial scale make them a valuable partner as we work toward our goal of using only recycled or sustainably sourced materials by 2030.”
Recover, which operates five recycling hubs located at the heart of textile production streams in Europe, Asia and the Americas, says its processes deliver traceability and consistent quality at an industrial scale.
Anders Sjöblom, CEO of Recover™, said: “At H&M Group, we want to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value.”
“To increase the availability and affordability of recycled and sustainably sourced materials, we invest in, test, and scale innovative solutions and infrastructure.”
“Recover’s expertise and proven ability to deliver recycled cotton at commercial scale make them a valuable partner as we work toward our goal of using only recycled or sustainably sourced materials by 2030.”