Global play and entertainment company, Hasbro, has announced that it has expanded its toy and games recycling programme to the UK, having partnered with TerraCycle to offer a free, nationwide recycling programme for all Hasbro toys and games.
The new UK-based programme will mean consumers can collect and drop-off their Hasbro toys and games at locations around the UK.
TerraCycle will then recycle them into reusable raw materials, which can be used to make new products such as outdoor furniture, planters and similar items.
“At Hasbro, we know kids and families everywhere share our passion for protecting our planet,” said Kay Green, Country Manager at Hasbro UK and Ireland.
The aim of the programme is to encourage new generations to recycle their well-loved toys and games, and have a positive impact on the environment
“Since launching the Hasbro Recycling Programme in the U.S. in 2018, we’ve successfully expanded to additional markets throughout the world, to offer more consumers a sustainable solution for giving new life to their well-loved toys and games and we’re proud to further extend the programme, in partnership with TerraCycle, to the UK”.
Consumers in the UK can drop off their Hasbro toys and games easily at a public drop-off location or by setting up their own public drop off location.
Accepted items include board games, dolls, action figures and plush toys.
Hasbro currently offers recycling solutions, in partnership with TerraCycle, across the US, Canada, France, Germany and Brazil.
Laure Cucuron, General Manager, TerraCycle Europe, said: “We are proud to partner with Hasbro to launch this national recycling programme in the UK, given its popularity in other countries around the world.
“The aim of the programme is to encourage new generations to recycle their well-loved toys and games, and have a positive impact on the environment.”