“UK’s most sustainable” cup solution launched for events and festivals

Simply Cups has launched an events & festivals division, complete with its own range of cups and bins, that aims to provide organisers with the “most sustainable, and commercially balanced”, cup solution possible by guaranteeing what “zero cup waste”.

It has been estimated that UK festivals and events generate 23,500 tonnes of wasteeach year, using more than 100 million single-use beverage cups.

Simply Cups Events and Festivals aims to address this through a cup supply and collection service coupled with re-use and recycling.

“Events and Festivals pose some of the most challenging operational environments”, says Simply Cups’ Co-founder, Peter Goodwin.

“But, with our vast experience in this sector and our position as the undisputed authority on cups, we believe we have the most complete solution to greatly improve the sustainability credentials of any large-scale show or event.”

Customers can rent or purchase from the exclusive range of Simply Cups-branded cups, for both hot and cold drinks, that are designed for either re-use or recycling.

We believe we have the most complete solution to greatly improve the sustainability credentials of any large-scale show or event

Also for hire is a range of ‘binfrastructure’, to collect the cups after use, together with bespoke branding that can be either retained for re-use or recycled after the event.

Once the event has finished, Simply Cups then sends a single vehicle to collect all of the used cups. Re-usable cups are then sent to a state-of the-art washing facility for cleaning and restocking, whilst single-use cups are recycled into new, functional products.

Simply Cups then produces a detailed report highlighting the success.

Crucially, Simply Cups says it will even credit back any unused cups, ensuring there is zero waste.

According to Rachel Goodman, who heads up the Events & Festivals division: “One overlooked factor, from our experience, that generates waste is over-stocking. This is particularly the case when the cups have been branded and, thus, cannot be used for future events.

“This is not necessarily the fault of the organisers, who cannot manage uncontrollable factors such as the weather and attendee numbers, but this could be as much as 20 per cent of all cups bought.”

“This is now no longer a problem for organisers, as we will ensure that any unused cups will be credited and put back into stock, instead of being thrown”, added Rachel.

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