One in three UK consumers now consider the environmental impact of crisp packaging when making a purchase, according to new research commissioned by packaging company Amcor.
The survey of more than 2,000 adults found that 30% take sustainability into account when buying crisps, with younger shoppers significantly more likely to do so. While 43% of 18–44 year-olds said they considered the environmental impact, just 20% of those over 45 did the same.
The findings come as Amcor and British crisp brand Burts launch new packaging made with 55% post-consumer recycled materials, developed using Amcor’s AmFiniti™ solution.
These insights show just how important it is for brands to invest in recycled materials for their packaging.
The packaging is ISCC-certified under a mass balance approach and is designed to meet food-grade safety standards while maintaining product integrity.
The research also showed that 28% of respondents view the environmental impact of packaging as equally important as taste, and 40% said they would be more likely to buy crisps if the packaging was made from recycled materials.
Sally Liggins, Key Account Manager for Snacks & Confectionery, EMEA at Amcor, said: “These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be.
“Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”
The study was carried out in August and September 2025 by Walnut Omnibus with a nationally representative sample of 2,005 UK adults.