The luxury bath and body brand Baylis & Harding has announced a new partnership with TerraCycle to offer consumers a “sustainable option for 100% of product packaging waste”.
The new programme allows consumers to send their Baylis & Harding plastic pumps, caps and tubes, which can’t be recycled via local council recycling systems, to TerraCycle who then then sort and recycle the material.
Tania Slater, co-owner of Baylis & Harding comments: “As we move forward into a new era, we’re evolving and listening to the needs of our loyal customers while considering the world around us.
“Launching this recycling programme with innovators TerraCycle offers a sustainable option to divert waste from landfill and help respect the environment.
“As a business, we are on a step by step journey, and will continue to nurture our luxury brands to be more sustainable with the future generations in mind
“As a business, we are on a step by step journey, and will continue to nurture our luxury brands to be more sustainable with the future generations in mind.”
Once collected, the plastic waste is shredded, washed and then pelletised.
These pellets can be used for a number of moulded rigid plastic products like benches, or used as film for products such as rubbish bags.
Laure Cucuron, General Manager of TerraCycle Europe commented: “There is currently no way to recycle some of the more complex materials contained in the Baylis and Harding range as they are not accepted by council systems. So TerraCycle is thrilled to partner with Baylis and Harding to offer a solution for their pumps, caps and tubes to make sure that their full range can be recycled.”
Participants wishing to recycle their empty Baylis & Harding packaging can find their nearest participating public access drop-off location or sign up to the programme via the Terracycle website.