The British Fashion Council (BFC) has launched ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics, to manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.
Designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO, the project aims to raise £1 million with 100% of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
The non-medical face coverings are manufactured at Bags of Ethics’ 100% owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic, the BFC says.
Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times
The non-medical face coverings will be available to buy online through britishfashioncouncil.com and through partner retailers soon including Asos, Boots, John Lewis & Partners and Sainsbury’s.
Importantly, the non-medical face coverings will not deplete healthcare system, the BFC says.
Most recently, the Government issued guidance for the public to wear face coverings in enclosed spaces where social distancing is not always possible.
The reason why a non-medical facial covering is important is not that it keeps you safe, but because it stops you from inadvertently giving someone else the virus if you are pre-symptomatic or asymptomatic, the BFC says.
Caroline Rush, Chief Executive BFC, said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times.
(2/2)The project aims to raise £1M with 100% of profits split between charities including BFC Foundation Fashion Fund for the Covid Crisis, which has already supported 37 businesses. The face coverings retail at £15. Visit https://t.co/H7dQ1tCdpb to purchase! #AMaterialDifference pic.twitter.com/Seps4UkGcs
— BFC (@BFC) June 8, 2020
“Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis. “
Dr R Sri Ram, Chairman, Bags of Ethics, said: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways.
“Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags.
A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design
“A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”
The project is part of BFC’s wider initiatives to support creative fashion businesses and individuals to survive the pandemic. It aims to instil public confidence and unite the country through creativity, prevent further depletion of medical mask supplies, champion British designers and maximise fundraising opportunities in a time of crisis.
The money raised for the BFC Foundation Fashion Fund will support the next round of funding to give back to the designer businesses and protect the future of a generation of businesses that support the eco-system of design, creativity and positive cultural influence.