Covestro, one of the world’s leading polymer producers, has teamed-up with National Geographic Kids UK to create a range of educational content developed to enrich children’s understanding around the circular economy and inspire them on how to become part of it.
National Geographic Kids is one of the world’s leading children’s magazines with a readership of approximately 100,000 people in the UK. Around 1,500 UK schools subscribe to the magazine, which is targeted at girls and boys aged 6-13 years old.
Appearing in the January 2020 print and online UK edition, ‘All About The Circular Economy’ puts a spotlight on sustainability and highlights Covestro’s recent success at developing new materials which reduce the use of scarce fossil resources, such as crude oil, and the amount of carbon dioxide in the air.
An interactive quiz busts common myths around sustainability, and an interview with Covestro Scientist, Dr. Persefoni Hilken, explains how the company works on finding new ways to develop environmentally friendly plastic materials, highlighting its recent invention of cardyon® and its use in mattresses and sports flooring.
Sustainability is one of the most important challenges of our time, and it is brilliant to collaborate with National Geographic Kids UK to introduce this topical issue to the next generation in a responsible yet fun and engaging way
Readers are invited to try joining in on the circular economy, by submitting their own homemade examples of repairing, re-using or upcycling, for a chance at winning a big family weekend out to a top science museum, complete with a gift shop voucher, Covestro branded lab coat, and science goggles.
“Sustainability is one of the most important challenges of our time, and it is brilliant to collaborate with National Geographic Kids UK to introduce this topical issue to the next generation in a responsible yet fun and engaging way,” said Stefan Rehberg, Corporate Communications EMLA, Covestro.
“Covestro is a creative force for the plastics industry, and we remain committed to working with as many partners as possible – across all audiences – as part of our continuous efforts to help shape the circular economy.”
“We are delighted to partner with Covestro again to help educate our clever and curious readers on the positive role that scientific innovation can have upon the world around them,” said Peter Johnson, Managing Director of Creature Media, the licensee for National Geographic Kids UK.
“All About the Circular Economy brings the complex subject of sustainability to life for our young audience, and shows them through real-life examples that they, too, have an important part to play in us achieving a better planet.”