Ecover has worked together with a Belgian beer manufacturer to include brewery waste ingredients into its new washing up liquid.
The formula includes at least 25% waste ingredients from the beer brewing process (water + ethanol), the bottle is made of 100% PCR recycled plastic and the cap is made of 50% PCR recycled plastic.
It was launched this week (16 September) and is Available at Whole Foods, Amazon and Ocado.
“We’ve challenged ourselves to think about how we could use ingredients that already exist and are currently wasted – viewing waste as an opportunity, not just a problem,” said Tom Domen, Long Term Innovation Manager at Ecover.
We’ve challenged ourselves to think about how we could use ingredients that already exist and are currently wasted
“In the same way that we have encouraged people to rethink plastic, we want people to rethink their throwaway culture. There is so much more that needs to be done but making use of leftover ingredients and recycled materials has to be the future.”
The “Too Good To Waste Limited Edition” has been made in Ecover’s newly certified “TRUE Platinum” zero-waste factory.
Platinum is the highest level awarded by TRUE and reflects a “best in class” waste management practices.
Ecover currently diverts 98.1% of its waste from landfill through reduction projects, reuse, reducing and recycling and has identified what it calls “a clear route to achieving zero percent” within the next couple of years.