WRAP warns major clothing retailers and brands that they must ‘clearly demonstrate their commitment to making sustainable longer-lasting clothes’, or risk losing sales.
Research by WRAP found that more than half of people now view the environmental impact of clothing as severe, with two in three (63%) saying clothes made to look good and last longer are now factors in the brands and clothing they choose.
The findings build on earlier WRAP research which found that the public wants ‘inventive new retail options’ that prolong the life of clothes, including voucher schemes for clothing exchanges (46%), and pre-loved clothes (41%) – particularly popular among younger and ‘high frequency’ (weekly) clothes shoppers.
Consumers’ personal habits have changed during lockdown, with one in four (23%) now repairing clothes, and one in five (19%) keeping items for longer, according to the research.
Thousands of tonnes of unwanted clothes and textiles end up in landfill and incineration each year, wasting precious natural resources.
Businesses are responding to public demand for clothes with lighter environmental footprints, with major brands and retailers signed up to the SCAP 2020 voluntary agreement (Sustainable Clothing Action Plan) exceeding both the carbon and water targets.
But many more aren’t, WRAP says, and those wanting to protect their market share ‘must demonstrate to shoppers and shareholders their commitment to the environment,’ and sign up to Textiles 2030, it warns.
Marcus Gover, Chief Executive WRAP, “SCAP 2020 has been an amazing journey and so much has been achieved. I would like to thank signatories, advisors, supporters, funders and colleagues for their commitment and energy during these last eight years.
“I am hugely impressed by the extent to which we have been able to make such a difference by working together. SCAP 2020 signatories have been the recognised leaders. However, more action is needed by more companies to make clothing more sustainable. That is why we need to continue this work. Textiles 2030 will pick up the mantle.”
Textiles 2030 will be the most ambitious national voluntary agreement for clothing and other textiles in the world, WRAP says.
The ten-year programme aims to transform UK clothing and home fabrics to reduce their impact on climate change.
It aims to take the UK from a make-use-dispose culture to a circular one where goods are produced sustainably, used longer, and then re-used or recycled into new products.
Central is the Target-Measure-Act approach, which requires clothing and textile businesses to set targets, measure their impact and track progress on both an individual business basis, and towards national targets and public reporting.
WRAP says, in this way, the initiative will reduce lifecycle GHG emissions in line with the global goal of a 1.5°C trajectory, cut the water footprint of products and deliver a UK-wide circular textiles road map.
Environment Minister Rebecca Pow said: “Thousands of tonnes of unwanted clothes and textiles end up in landfill and incineration each year, wasting precious natural resources.
“That is why we must shift away from this ‘take, make, use, throw’ approach to a more circular system where clothes are kept in use and re-used, recycled fibres are used in new products and the climate and water impacts of the sector are reduced.
“Textiles 2030 will help drive this transformation, to shift to greater circularity and innovation in the UK and help in our mission to build back greener from the Covid pandemic.”
Fast, effective action
The British Fashion Council, British Heart Foundation, The British Retail Consortium, Cancer Research UK, Charity Retail Association, CTR Group, Institute of Positive Fashion, John Lewis & Partners, Next, Oxfam, Primark, Recyclatex, Re-Fashion, Sainsbury’s, Salvation Army Trading Company, SOEX UK, Suez, Ted Baker, Textiles Recycling Association and Tesco are the first to sign up to Textiles 2030, ahead of its official launch in April 2021.
Marcus Gover, said: “The climate emergency is intensifying, and our resources are limited. We need fast, effective action more than ever. Our research shows that people understand this, and want sustainable clothes not disposable fashion. Textiles 2030 is about transforming textiles, and taking up where SCAP 2020 left off – creating a fashion sector fit for the future.”
WRAP is also working with partners on a global approach to the clothing issue through the Circular Clothing Action Plan.
Developed in partnership with the World Resources Institute (WRI) and supported by the Laudes Foundation, this project will deliver the first ‘off the peg’ plan to help achieve ambitious global circular economy targets on clothing by co-ordinated, national action. WRAP will develop the global goals and support their transition into national frameworks with measurable targets.
Leah Riley Brown, Sustainability Policy Advisor at British Retail Consortium, “The British Retail Consortium supports Textiles 2030 as an important step towards decarbonising and accelerating change within the UK fashion industry. Alongside our Climate Action Roadmap, both will provide a comprehensive way forward for fashion retailers to deliver an ambitious target to tackle climate change ahead of the Government’s 2050 net zero target.
“Industry-wide collaboration is essential if we are to make crucial, science-based progress to create a more circular economy and combat climate change.”