Water brand evian is piloting a circular model at this year’s Wimbledon, through the introduction of water bottles made from 100% recycled plastic.
evian and the All England Lawn Tennis Club (AELTC) will be implementing a range of initiatives at this year’s Wimbledon to with an aim of helping tennis fans recycle all types of waste at this major event.
This will include a greater number of recycling bins, as well as eco champions who will help visitors to recycle effectively.
evian and the AELTC will work together so that bottles collected from recycling bins will be made into bottles again. The UK environmental charity, RECOUP will independently oversee this process.
evian will also make a direct appeal to event-goers to recycle their bottles by replacing the brand logo with “I recycle” on all players’ bottles on site.
Through this pilot initiative, evian and the AELTC hope to be able to demonstrate that a circular model can provide a solution to packaging waste at largescale events.
We are excited to be partnering with Wimbledon to put circularity centre stage at such a global event.
James Pearson, managing director, Danone Waters UK & Ireland said: “We are excited to be partnering with Wimbledon to put circularity centre stage at such a global event.
“We are fully dedicated to achieving our ambitious 2025 evian circularity commitment. We hope to be able to show how working in partnership we can take a circular approach so that packaging can be kept within the economy where it belongs, rather than become waste.”
Richard Lewis CBE, chief executive, AELTC, commented: “As a signatory to the UN Sport for Climate Action framework we know that sport has an important role to play in tackling 1 Caps and labels do not yet contain recycled plastic
the challenges of climate change and that in order to drive change, action is needed.
“We strongly support the work of our partner evian to become a fully circular brand and are pleased to be collaborating with them to raise awareness of circularity at The Championships this year.”
In 2018, evian announced its commitment to make all of its bottles from 100% recycled plastic (rPET)1 by 2025.
Today, all evian bottles are 100% recyclable and 75cl,1L and 1.5L bottles in the UK are made from 50% recycled plastic (rPET).