Lavazza has launched a coffee capsule range that can be composted with food waste collections, it says.
According to research by Lavazza, more than a third of people in the UK admit to throwing their used coffee capsules into the bin because they don’t know how to properly dispose of them.
If local rules allow for it, the coffee company’s new capsules can be disposed of with food waste, which is then sent for industrial composting.
The new Lavazza Eco Caps replace the entire range of capsules for home consumption in UK, without any price difference
Lavazza is aiming to replace its entire range of at home capsules with these new 100% industrially compostable capsules by the end of the year.
“For Lavazza Group, sustainability is fully integrated in the business strategy,” said David Rogers, UK Managing Director of Lavazza.
“The new Lavazza Eco Caps replace the entire range of capsules for home consumption in UK, without any price difference. The Company is a firm believer in this major investment, which confirms our commitment to excellence, quality and sustainable development”.
Better still, to counteract consumer confusion about how coffee capsules can be recycled and to make the disposal of its 100% industrially compostable capsules more convenient for consumers, Lavazza is partnering with recycling experts, TerraCycle.
This has led to the launch of the Lavazza Eco Caps Composting Programme, a free nationwide composting solution for used coffee capsules in the UK.
As part of this partnership, a network of public access coffee capsule drop-off points will be set-up around the UK, enabling consumers to conveniently dispose of their capsules.
The drop-off points will be easy to find via the interactive map on the TerraCycle website. Each drop-off point will earn TerraCycle points based on the amount of capsules that are deposited, which can be redeemed as a monetary donation to the charity or non-profit organisation of their choice.
So we are delighted to partner with Lavazza to provide consumers a simple yet effective way to ensure that the new Lavazza Eco Caps are composted correctly.
“Consumers can get involved by either registering to be in charge of one of the drop-off points or can support their local point by dropping off their used capsules responsibly.
Laure Cucuron, General Manager, TerraCycle Europe said: “Currently there is limited availability across the UK in terms of the industrial composting facilities needed to compost many products.
“So we are delighted to partner with Lavazza to provide consumers a simple yet effective way to ensure that the new Lavazza Eco Caps are composted correctly.
“Simply find your nearest public access drop-off location using the interactive map on the TerraCycle website, drop off the Eco Caps during the designated hours and rest safe in the knowledge that they will be industrially composted.
“The resulting material is given a second life as useful nutrient rich compost which compliments crop growth.”