The Ellen MacArthur Foundation’s Make Fashion Circular initiative has been awarded £1 million by players of People’s Postcode Lottery, from the Dream Fund, which supports charities in bringing their dream project to life.
Make Fashion Circular aims to radically change the way clothes are designed, made, used, and reused. The announcement was made on 14th March, at the People’s Postcode Lottery 2019 Charity Gala event in Edinburgh, Scotland.
Design is a fundamental enabler for transformation in the fashion industry. The funding will support a project run jointly by the Ellen MacArthur Foundation, with RSA (Royal Society of Arts, Manufactures and Commerce) as part of Make Fashion Circular, which will drive a two-year effort to build tools and directly engage with design institutions, top designers, and innovators.
The project has a number of deliverables which will inspire designers to reimagine products, business models, and systems for a circular economy. It will dramatically scale awareness and give a clear understanding of the benefits that applying circular design brings to fashion.
This support from players of People’s Postcode Lottery will also allow Make Fashion Circular and the RSA to engage with the student community through design challenges, events, workshops, and communications, to empower the next generation of designers, and create unstoppable momentum towards a new fashion economy. One that will work for both society and the environment in the long term, the Ellen MacArthur Foundation says.
The annual Gala invites representatives from charities across the UK to come together to celebrate the vitally important work done by the charities which are supported by the lottery’s players.