New in brief | evian launches bottle made from 100% recycled plastic

evian natural mineral water has today reached an additional milestone in its circularity journey, with the introduction of new recycled bottles in its portfolio, made from 100% recycled plastic. This innovation is now available in the U.K.

The uniquely sourced mineral water is naturally protected during its 15-year filtration through the Alps. The way it is brought to people to help them hydrate is constantly evolving as evian looks to accelerate its circularity goal.

The new bottles will be widely available from 21st September, which is the first day of WRAP’s Recycle Week; an annual celebration led by WRAP’s Recycle Now brand. Now in its 17th year, the annual event encourages the public to recycle more, by demonstrating the benefits of recycling items from all around the home. evian is a founding member of The UK Plastics Pact and a donor to Recycle Week 2020.

evian bottles are already 100% recyclable, but today’s news means that evian’s most popular UK bottles are also now made from 100% recycled plastic (rPET).

When plastic is recycled and turned into a new bottle, it reduces carbon emissions in production by up to 50% compared to bottles made from virgin plastic.


Rugby club Worcester Warriors tackle food waste

Gallagher Premiership rugby club Worcester Warriors have become the first sports club to partner with ‘Too Good To Go’, the conscious app with a mission to make sure all food gets eaten not wasted.

Warriors are continuously striving to make Sixways Stadium more sustainable and ensuring that as little food is wasted as possible and the partnership with Too Good to Go is another step towards that goal.

“We’re thrilled to welcome Worcester Warriors to the Too Good To Go community,” said Jamie Crummie, co-founder of Too Good To Go.

“Of our 4,000 partners, Worcester Warriors is the first sports team to join our app, paving the way for a more sustainable approach to food in the sports industry.

“Food waste is a huge contributor to climate change, yet perfectly edible food is still thrown away every day.

“Having partners like Worcester Warriors on-board strengthens the collective effort to inspire and empower everyone to fight food waste together.”

Too Good To Go is an app which lists businesses’ unsold food so local diners can find, purchase and enjoy it.


Recycling firm calls time on “mixed up recycling”

London and South East commercial recycling specialist, Paper Round, has announced that it will stop using the term “mixed recycling” for any of its commingled collection services.

The company will rename its co-mingled services “Paper, Cans and Plastic Containers” which it argues has the benefit of a name that ‘does what it says on the bin’.

The decision to make this change followed an analysis of over 100 detailed waste audits the company conducted in which mixed recycling bins from offices were found to have average contamination rates of 35%.

The main contaminants were unrecyclable general waste and food. The company believes that recycling scheme users don’t know what the term “mixed recycling” means and so throw all kinds of materials into mixed bins in a case of ‘wish cycling’.

The renamed “Paper, Cans and Plastic Containers” service will launch alongside a refreshed suite of communications materials and will introduce their new motto, “Clean and Dry”, designed to further improve the quality of the materials collected.

The company has also published data demonstrating how the corporate workplace can benefit further by getting ‘paper out’ of commingled streams.

Its analysis of mixed recycling found that about 30-35% of the content was paper and card. Where offices provided users with specific paper and card bins, 90% or more of the available paper and card was correctly placed in the dedicated bins with minimal (less than 5%) contamination. The company suggests this provides evidence that where the bin type is clear, better outcomes are achieved.


Digital marketplace pioneers sourcing at scale for the circular economy

AMBIO-N (CircularSource℠), a pioneering digital marketplace for sourcing circular materials for industry at scale, launches today.

The platform connects buyers with accredited industry suppliers of circular materials, supporting both designers and manufacturers in their transition towards a more circular business model.

The marketplace has been designed to support the “systems change” required by industry and is aligned with GRI Reporting and the United Nations’ Sustainable Development Goal 12 – responsible consumption and production.

All environmental and social progress facilitated by the platform is mapped to achieving this macro change, encouraging industry to take the steps needed to become more sustainable and create positive change.

From today, interested users can sign up for one of two memberships – free or informed – providing tiered access to an industry-leading directory of over 60 accredited suppliers who are setting the standard of sustainability accreditation.

All qualifying surplus, reusable and plant-based materials from these suppliers are tagged by AMBIO-N (CircularSource℠) as ‘circular’. It is these materials that qualify for creating a ‘circular’ end-product.

Jordanna Marshall, founder of AMBIO-N (CircularSource℠), commented: “The digital platform will act as an effective tool for buyers and procurement professionals, saving them time when searching for sustainable materials and calculating the ESG impact of switching to a more sustainable or circular material.

Natalia Agathou, Business Advice Manager, London Waste and Recycling Board, added: “It’s been so encouraging to see the AMBIO-N (CircularSource℠) vision come to life over the last few months, and we’re proud to support its unique proposition through our advisory support arm, Advance London.”

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