New tool launched for businesses to measure circular economy performance

The Ellen MacArthur Foundation has launched a new tool that will provide businesses with a unique opportunity to measure their circular economy performance.

Businesses are under growing pressure to move beyond solely measuring impact in terms of revenue, profit, and shareholder value. Increasingly, they are recognising their responsibility and power to play a key role in addressing some of the world’s most pressing challenges, such as climate change and pollution.

There is growing understanding that the circular economy can deliver critical solutions to address these global challenges, while creating new opportunities forcompanies to thrive in the long term.

To make strategic decisions that lead to the best outcomes, companies need access to the right data. To date however, measuring the circularity of an entirebusiness, not just its products, has been difficult. This can slow the adoption of circular economy practices and has made it harder for businesses to fullycapitalise on the opportunities they represent.


Circulytics is a tool that helps companies understand the full extent of their circular economy performance with supporting insights from the Ellen MacArthur Foundation. It provides companies with opportunities for improvement, and the ability to track progress against key metrics over time.

Companies will receive a report featuring a Circulytics score alongside tailored insights and commentary from the Ellen MacArthur Foundation. The process isdesigned to enable businesses to fully realise circular economy opportunities to generate revenue, design

out waste, keep materials and products in use, and create environmental benefits. It will provide comprehensive tracking of company progress against key measures and deliver unprecedented clarity about circular economy performance, opening up new opportunities to generate brand value with key stakeholders.Companies will choose whether they publish their results.

Circulytics has already been tested by a group of more than 30 companies from the Ellen MacArthur Foundation’s network, including BASF, Brambles (and the subsidiary CHEP), Connected Energy, DS Smith, Enel, Essity, Granta Design, Hera Group (and the subsidiary Hera Luce), Ingka/IKEA, Lucart, Novo Nordisk, TheRenewal Workshop, Royal BAM Group, Solvay, Sulapak, Tarkett, Teleplan, and Unilever

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