Start-up retailer to sell unsold stock from fashion industry

The ReFashion Guide launched to help tackle “increasing fast fashion environmental crisis”.

The ReFashion Guide is an online fashion resale shop that sells unsold stock from retailers, as well as donated fashion items from celebrities including Lorraine Kelly and Colleen Rooney, with up to 20% of the sale price being donated to charity.

Over the last two years, Britons binned clothes with an estimated value of £25billion and during the same period, over 600,000 tonnes of used clothing was sent to landfill in the UK.

“By launching The ReFashion Guide we knew we could work with the fashion industry to provide a solution for their surplus stock, while at the same time raise money and change people’s lives through the funds we raise for charity.”

Several top fashion brands have pledged to try new initiatives to cut waste in their industry, in response to the consumer backlash over environmentally damaging practices within the industry.

Among these was Burberry, which received public criticism for destroying unsold clothes, accessories and perfume worth £28.6m in 2017 to “protect its brand”.

It since announced it will stop the practice of destroying unsaleable products, with immediate effect.

Nicola Gleave, co-founder of The Refashion Guide said: “We recognised the increasing challenges facing the fashion and retail industry and with the high-profile media coverage surrounding sustainability and the environmental impact of fashion we saw an opportunity.

“By launching The ReFashion Guide we knew we could work with the fashion industry to provide a solution for their surplus stock, while at the same time raise money and change people’s lives through the funds we raise for charity.”

The online shop also sells luxury and designer donated clothing, shoes, accessories and jewellery which have been donated by celebrities and individuals, to raise money for charities.

www.refashionguide.com

How it works

Step 1 – The Refashion Guide sell stock donated by retailers and designers raising funds for charities and foundations.

Step 2 – Items are received and uploaded to The Refashion Guide collection hosted on our website and made available for purchase.

Step 3 – Items donated by celebrities and individuals are uploaded and made available for purchase under our Worn By Us brand.

Step 4 – A significant proportion of any sale price is donated to the charity nominated by the donor, while the customer will receive their newly purchased item.

The launch follows retailers – including Ted Baker, Farfetch and FW – who recently announced they will be exploring more sustainable ways of operating through the Circular Fashion Fast Forward project.

Brands involved in donating surplus clothes

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