The Salvation Army has announced the launch of its Reuse2Repurpose Fashion campaign to encourage more people to buy second-hand clothes.
The fashion-forward images for the Salvation Army Trading Company (SATCoL) feature everyday garments donated to the charity’s clothing banks in the UK.
The looks for the campaign were created by fashion stylist Joanne Kennedy, known for her editorial shoots across Glamour, Forbes and Elle, and shot by high fashion and beauty photographer Catherine Harbour.
Charlene Bent, Marketing Manager at SATCoL which operates the clothing banks on behalf of the charity, commented: “Textiles is the UK’s fastest growing household waste stream and Salvation Army clothing banks provide an easy-to-use solution to donate pre-loved fashion.
“By reusing and repurposing these donated textiles, we greatly reduce the amount we send to disposal. The Reuse2Repurpose fashion shoot showcases ways that we can make the old become new with pre-loved fashion and create styles that fashionably stand the test of time.”
SATCoL says it collects over 62,000 tonnes of textiles each year and has approximately 8,000 clothing collection banks located across the UK. Each bank holds up to 240 kilos of textiles including clothing, bags and shoes.