The global campaign Circular Monday taking place today (20 November), described as “a counteraction to Black Friday”, aims to promote the circular economy.
Circular Monday was founded in 2017 by Henning Gillberg in Malmö. From 2023, the campaign has been organised through start-up ClimateHero. Circular Monday aims to make it easy for the average consumer to find circular alternatives to conventional goods and services.
The organisers say the campaign’s database gathers over 1200 participating companies, organisations, and influencers from over 30 countries, several of which offer “circular try-out discounts” on reused items, rental and sharing services, and repairs.
We need to shift from being consumers to becoming ‘circulants’ and significantly reduce our consumption-based emissions.
Commenting on the campaign, Robert Sabelström, Founder and CEO of ClimateHero, said: “To manage the climate transition, we need to shift from being consumers to becoming ‘circulants’ and significantly reduce our consumption-based emissions.
“Circular Monday not only simplifies this but also helps balance the shopping frenzy we are fed before Black Friday and the impending holiday season. Therefore, ClimateHero has chosen to organise the #CircularMonday campaign globally because without a shift from linear to circular consumption, we cannot resolve the climate crisis.”