Hubbub and Dunelm launch homeware reuse initiative

Hubbub Dunelm

Hubbub has partnered with Dunelm to launch “Home to Home”, an initiative aimed at tackling the issue of unwanted homeware and highlighting its “value”.

A report from WRAP suggests that reusing furniture and homeware could save households between £2 and £8 billion per year.

The partnership will see Dunelm stores collaborating with local community groups to redistribute pre-loved homeware items.

Dunelm is encouraging customers to bring good condition, pre-loved homewares into a store to be sorted and redistributed back into the community. The homeware retailer says it will also pass on display items, samples and specific products that community partners need.

Hubbub says that following a successful pilot in four stores, Home to Home is now in 18 more locations, each with its own local partner.

The partners’ focuses range from homelessness, like Emmaus, to food surplus and security, like The Bread and Butter Thing, Hubbub says.

The partners include Emmaus, which supports people who are homeless, The Bread and Butter Thing, which focuses on surplus food and food security, and Julian House in Exeter, which supports people in temporary accommodation.

Hubbub continues that its recent polling shows “about 3 in 4 people” are open to buying pre-loved homeware. However, while people are motivated to buy pre-loved to save money and help reduce the number of items going to landfill, the polling shows around half worry about the quality of pre-loved items, as well as logistics around collection or delivery.

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