New Lucozade bottle design will save 956 tonnes of plastic annually, Lucozade producer Suntory Beverage & Food GB&I (SBF GB&I) says.
The bottles will now feature a half sleeve that covers 50% of the bottle height compared to previous full-length sleeves.
SBF GB&I says it has invested £6.3 million in the packaging redesign for Lucozade Energy bottles. The redesign reduces the total weight of the sleeve by 60%, which will remove ‘956 tonnes of new plastic’ per year.
While reducing a drink’s sleeve size may sound simple, it has required a full redesign of the bottle and complete change in componentry on our production lines.
Karl Ottomar, Supply Chain Director, SBF GB&I, commented: “While reducing a drink’s sleeve size may sound simple, it has required a full redesign of the bottle and complete change in componentry on our production lines.
“The team have dedicated thousands of hours to plan and then successfully implement the changes on our lines and I’m so proud of their incredible commitment to this project and helping us meet our sustainability goals.”
SBF GB&I says the changes are also important for the recyclability of Lucozade Energy bottles as the reduced sleeve ensures they can be sorted into the clear plastics stream at recycling facilities.
The new Lucozade Energy bottles will also feature a new ergonomic embossed design showcasing Lucozade’s ‘Arc’ logo.
SBF GB&I says it has invested £11.3 million over five years to support the development of its sustainable packaging.
