Hubbub is launching its new interactive bin that gamifies waste disposal by inviting people to vote with their rubbish.
The Big Ballot Bin was trialled on UK high streets in 2023 as part of an eight-week pilot with KFC, Manchester City Council, and Southampton City Council.
The bins encouraged the public to vote on topics such as Barbie vs Oppenheimer and Liam Gallagher vs Noel Gallagher.
They use solar-powered sensors to detect and count which option the public votes for as they throw away their rubbish, with digital screens keeping track of the score.
Environmental charity Hubbub said the trial results found that litter was reduced within 20 metres of each bin, with drinks litter down 70% and food litter down 60%. The bin’s capture radius was also 2.5 times larger than standard bins.
Each bin is equipped with a remote tracking system that allows operators to monitor the vote count and collect data.
Alex Robinson, CEO at Hubbub, said: “The Big Ballot Bin shows what happens when you make the right choice , the fun choice.”
“Traditional enforcement often fails to change behaviour, but when you invite people to take part in something playful and topical, littering drops dramatically.”
“When we first trialled the Big Ballot Bin, we were blown away by how much attention they received – they really got people talking and we had fun creating voting options that tapped into current trends and discussions.”