Viridor has won a two-year contract with a Norwich-based housing group responsible for 5,000 family homes, apartments, sheltered housing and housing with care throughout Norfolk and North Suffolk.
Broadland Housing Group (Broadland) will work with Viridor to raise awareness among its staff to ensure they segregate and recycle as much material as possible, with the non-recyclable (residual) waste going to Viridor’s energy recovery facilities at Ardley in Oxfordshire and Peterborough to create renewable energy.
Victoria Waterhouse, Viridor’s Commercial Manager (East and Central), said it was rewarding to work with a company with such clear green goals encompassing recycling and residual waste and a real aspiration to empower its staff to make the most of recycling opportunities.
“Broadland wants to focus on a zero to landfill approach to waste management and our company is keen to raise awareness within our own organisation about maximising our recycling opportunities and, once this resource has been removed, take the waste that remains and give it a green purpose – low carbon electricity.”
Victoria said: “It is inspiring to work with a customer who is so driven to make sustainable changes. The key to these changes is education and Viridor will fully support this requirement by hosting educational visits to our state-of-the-art facilities and waste awareness days. By providing a dedicated and experienced account manager the group will truly become a waste partner.”
Broadland’s Group Procurement Manager Barry Ashby said the company, which is governed by a board of voluntary unpaid members, was persuaded to move away from multiple waste management contracts to a single contract with Viridor because of the holistic waste management approach it offered.
He said: “The decision to accept the Viridor tender was unanimous. Broadland is a forward-thinking organisation with a team which values working with its partners and communities to expand its knowledge and improve its services to customers and the opportunity to achieve this with our waste management contract was essential.
“Broadland wants to focus on a zero to landfill approach to waste management and our company is keen to raise awareness within our own organisation about maximising our recycling opportunities and, once this resource has been removed, take the waste that remains and give it a green purpose – low carbon electricity.”
Viridor sent enough energy to the national grid last year to power 380,000 homes – the equivalent of a city the size of Leeds.