Sneakerhead Culture: A Step Toward Sustainability?

In this video we explore “Sneakerhead” culture and its impact on shoe consumption as well as how big brand’s, such as Adidas, sustainability initiatives are looking to take a step in the right direction.

In 2020, the global sneaker market was valued at $79 billion, with predictions it will rise to $120 billion in 2026.

23 billion pairs of shoes are made every year and 22 billion are thrown into landfill. With new designs launching every day, Sneakerhead culture and trainer consumption are only growing.

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